Normie Estate Agents

About Normie Estate Agents

With over 40 years of deep-rooted experience in Prestwich, Manchester, Normie Estate Agents have built a reputation on genuine relationships rather than high-pressure sales tactics. Their culture is proudly centred around trust, integrity, and doing right by the client. 

But as the business continued to grow, Normie saw an opportunity to formalise and scale their mortgage referral income without compromising the values that set them apart.

We spoke with Director, Josh Gertler to understand how the Partner Platform supported this shift and enabled the team to embrace a new, more structured approach to referrals.

The Challenge

Normie’s referral process had long depended on clients initiating the conversation, “we were basically waiting for someone to ask us to recommend a broker,” Josh noted. 

Their previous partnership with a free brokerage included a platform for tracking referrals, but it never gained real traction internally. The team didn’t fully understand how to use it, leading to low engagement and limited impact. 

Before moving to the Partner Platform, only a small number of financial leads were being passed on, with Josh explaining the workflow as “really clunky and reliant on us remembering to send an email to push it forward.”

This reliance on memory and manual work meant that many opportunities were missed and resulted in lost revenue. Josh went on to explain “there was simply no way of tracking leads and invoicing them in a systemised process".

The Solution

Normie implemented the Street.co.uk Partner Platform, describing it as a "completely new kind of revenue platform". They found the system immediately effective because it is integrated "within the system that we're using every day and just slotted into daily processes". 

The success is largely attributed to a much smoother referral process with the prompt standing out across the system. An agent "can't get away from it, whether they are booking a valuation, confirming a viewing or registering a client” Josh explained. 

This natural integration meant that the platform "just slotted into the workflow so naturally that there was no training needed". The ease of use led to one of the team stating, "It honestly feels like we're hacking the system, it's literally the press of the button". 

The Results

The implementation of the Partner Platform delivered an immediate and substantial impact, driving a 14x increase in referral activity compared to the usual low numbers. Normie has already submitted 46 referrals to their external broker, with 56% of these currently progressing through the pipeline and expected to convert into income. Josh noted that the team is now highly motivated by the clear dashboard visibility the platform provides, adding that they “really thrive off the value of the leaderboard.”

Beyond performance gains, the platform has also significantly improved efficiency. Reporting capabilities have exceeded expectations, offering a granular level of insight while eliminating the manual steps previously involved. Negotiators now avoid the repetitive “copying and pasting” and the need to draft a “covering email,” with all referral data centralised directly within Street.co.uk.

The Sales Progressor, in particular, is “benefiting massively from the new process, as they don’t have to chase negotiators on where clients are in terms of their mortgage application if referred by us.” Up-to-date information is instantly accessible within the CRM, creating huge time savings, efficiency and value across the entire workflow.

Perhaps most notably, the platform has helped reveal “how much gold is out there that was previously untapped,” Josh noted, giving Normie a clearer picture of the true financial opportunity within their pipeline.

Future Outlook

Looking ahead, Normie sees huge potential to build on the early success of the Partner Platform. Their fee-free broker model continues to remove friction for clients, opening “a huge amount of doors” and improving conversion rates. 

Describing the system as a “slick, straightforward way of referring leads” the team is excited by how little effort is required to generate meaningful revenue. With referrals now just a button-press away, Normie anticipates even greater uplift as awareness, confidence, and adoption continue to grow internally. 

The agency also recognises that the platform has already surfaced a wealth of previously untapped opportunity and they expect this to scale further as the process becomes even more embedded in their day-to-day operations.

‍