Cairds Estate Agents

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‍About Cairds Estate Agents

Cairds is widely recognised as one of the leading independent estate agents in Epsom, Surrey, maintaining a strong reputation built on client service and local expertise. Established for over 32 years, Cairds is led by Managing Director, Simon Caird. 

The agency sought a modern solution that could seamlessly integrate the vital step of financial qualification into their sales process whilst boosting mortgage referrals. 

The Challenge

Cairds faced a common internal challenge, the inefficiency of their mortgage referral process. Their existing, traditional method was manual and had become "clunky and prone to errors," creating significant hold ups in the sales pipeline. 

Noting that the legacy infrastructure was holding the team back, Simon explained “The old system meant manually exporting lists and emailing them. It was archaic.” This reliance on outdated systems led to a lack of accountability and wasted time on unqualified leads. “We were constantly missing opportunities simply because tracking was non-existent”

The Solution

Cairds implemented the Street.co.uk Partner Platform to instantly revolutionise this workflow. 

The solution immediately provided automated referral tracking through seamless integration with their Street.co.uk CRM.

The platform’s design addressed their need for clear tracking visibility and to boost the number of referrals sent from the team. 

Simon praised the system for creating a “complete joined up agency experience from the negotiators in the office to our mortgage broker and the client”.

A crucial feature was the introduction of a real-time analytics dashboard, giving the entire sales team immediate, up-to-the-minute insight into lead performance. 

Donna Evans, Cairds Independent Mortgage Advisor, highlighted a significant shift in focus toward quality, explaining “It's not just about getting more referrals; it's about the quality. The data integration ensures every lead is a strong opportunity.” 

The Results

The implementation of the Partner Platform delivered swift and measurable results, transforming both efficiency in referrals and core business metrics.

• Substantial Uplift in Leads: Cairds confirmed an uplift in referrals of more than double since implementing the platform.
  
  
• Impact on Fall-Through Rate: The improved data flow dramatically enhanced the qualification process and through thorough qualification using the system, the fall-through rate is now just 15%.
  
  
• 50% Time Saving on Administration: The platform’s efficiency reduced time spent on referral administration by 50%.
  

Simon emphasised the immediate improvement in workflow and morale, “The process is now slick, transparent, and effortlessly efficient. The team loves having a system that just works, it's stupidly simple, no one has any excuse not to use it. This seamless change management and accountability has been absolutely integral to our success.” 

Future Outlook

The real-time analytics feature has given Cairds a crucial competitive advantage by allowing the team to understand and refine the entire customer journey.

Simon Caird concluded that the platform provides essential business intelligence, explaining ‘’The analytics allow us to pinpoint bottlenecks and proactively optimise our entire sales journey. It’s the key to maximising revenue from our existing client relationships.” 

By guaranteeing clients a qualified, proceedable buyer, the Street.co.uk Partner Platform has become an indispensable tool for reducing risk and maximising efficiency in a challenging market.

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