Fitzjohn Estates

The Challenge

Launching Fitzjohn Estates meant building every process from scratch - including choosing the right CRM. Coming from a background using more traditional platforms, Robert found older legacy systems to be “quite archaic” and visually uninspiring. 

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“There’s no feel-good factor about using CRMs like that whatsoever... it was sort of like a means to an end.”

As a new agency, they needed a system that could keep up with their pace, reduce admin, and support every part of their workflow, wherever they were. Street.co.uk offered a CRM that felt instantly different. “It was a no-brainer,” said Robert. “We went to Street.co.uk first, had a call with them virtually immediately, and they got us onboarded. It was incredibly smooth, incredibly easy.”

From day one, the Street.co.uk platform impressed with its clean interface and intuitive layout. “The Street.co.uk page is incredibly fresh… Everything about it—the usability, how it's laid out—everything.”

“I’ve got to be an administrator, accountant - everything. And it was just a really comfortable place to be in terms of, I knew where to find something, how to tweak it. Job done.”

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The Solution

For Robert, who spends much of the day on the move, the Street.co.uk Agent App has become indispensable.

“I’m in the car, checking on something, looking at my next address, sending a valuation, looking at the diary. It’s just like having the office in your pocket.”

The app’s simplicity and flexibility means he can access everything he needs - whether he’s at home, in the car, or between appointments. Having access to the full contact database while out and about has had a transformative impact.  

‍“Whereas before I had to phone the office, or open my laptop and pair it to my phone… Now, if I need to ring a client, I quickly search for them. Boom, there it is. We’re done.”

Despite the success of the Agent App, Robert was apprehensive about introducing the client-facing app: “I didn’t want it to feel like people weren’t talking to us or that there was technology in between us and them.” But the results have defied expectations.

‍“Our clients are busy, we’re busy. If I need to send a viewing request, they can do it from their phone with their work diary in front of them…  Or, if it’s late at night when they’ve got confirmation from their partner if they’re around, they can still easily confirm it or not, without needing to call.”

It’s that efficiency that has drastically reduced the time spent coordinating viewings for the team at Fitzjohn Estate Agents. 

‍“Sometimes before you know it, you’ve made like five or six phone calls… whereas now, ping it to the app, they check it, confirm it. It’s actually saved us more time.”

Even sceptical clients have become converts: “There was a lady last week, didn’t know how to download the app but after some guidance from her son, she’s started using it and now she loves it!”

Clients have responded positively to the increased transparency the app provides, finding it a valuable extension of the service they receive. It acts as an additional touchpoint, offering reassurance and clarity throughout the selling process. For Fitzjohn Estates—an agency built on direct, personal relationships—the app complements their hands-on approach, reinforcing their commitment to being accessible, responsive, and consistently in touch with their clients’ needs.

‍The Results

Street.co.uk’s Agent App has enabled Fitzjohn Estates to operate with the speed and flexibility of a much larger agency. The platform has become central to their day-to-day operations, helping the team manage appointments, communicate with clients, and access key information instantly, whether at a desk or out on the road.

Robert Fitzjohn has been such a strong advocate for the platform that he regularly recommends it to others in the industry, including members of the ‘Finest Collective’, a group of 14 independent estate agencies with a combined 100,000 monthly web visitors. The ease of use and sleek design of the app regularly impresses those who see it in action.

The Agent App supports a wide range of tasks that would otherwise require returning to the office, helping the team make the most of downtime between appointments and stay consistently connected to their work. Even clients who are less familiar with technology quickly recognise the value of the app once they begin using it, appreciating the transparency and efficiency it brings to the selling process.

While the app alone isn’t what wins instructions for Fitzjohn Estates, it adds a distinct edge to their offering - reinforcing their reputation for exceptional service. It aligns seamlessly with their commitment to personal, transparent client relationships and helps position them as a modern agency, without needing to overtly promote themselves as such.

Most importantly, the team has complete confidence in the technology. Whether or not clients choose to fully embrace it, they know it’s reliable, intuitive, and enhances every part of their operation.

Want to discover how Street.co.uk’s apps can revolutionise your business? Get in touch with a member of our team today.